i believe that beauty and design in any form are connected to time frames. time frames are connected to one part of the society that had most influence at that moment. the moment that changes you call it a trend, when you are able to predict the trend you will have a chance to be a leader at that time frame. in the 21st century nothing just 'is', everything is designed. most of the time it is not even necessary, and it becomes frivolous, maybe even a waste of time. sometimes design doesn't get time at all, and some kid with a magic wand gets five minutes to create a poster. concept and design is like seeing a flower grow. it expresses beauty, and it expresses growth, and growth needs time. and to create time, you need good planning, you need vision, and you need to dare. so you might ask yourself: isn't this the about page? and i can say: yes its true, its about the love to design, for concepts and visualizing a product.